Why is attribution so important? So you actually understand where to give credit! 💡 Ned Samuelson and the team at @criteo discuss this with their clients often, to make sure that vendors aren't taking credit for something that they didn't do. 😬 Hear more on what @criteo recommends for set-ups on the lastest DTC Podcast episode here: https://podcasters.spotify.com/pod/show/dtcpodcast/episodes/Bonus-Critical-Q4-Tips-with-Criteos-Ned-Samuelson-e286ehn #digitalmarketingtips #marketing101 #digitalm