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1 day ago · Marketing Interactive is Asia's leading source of advertising, marketing & media news. News coverage includes Singapore, Malaysia and Hong Kong, reaching out to all marketing & advertising related ...
Are typos the new marketing tactic? | Marketing-Interactive
1 day ago · Typos are the Achilles' heel in advertising. What could have been a strong ad can be overshadowed by a grammatical mistake or the missing of a letter, leading to social media mockery or worse ...
SG is flexible but careful with AI approach, says deputy prime …
1 day ago · Deputy prime minister and trade and industry minister Gan Kim Yong has reportedly said Singapore's approach towards the adoption of artificial intelligence (AI) is to be nimble and flexible within ...
LinkedIn sued for training AI models using customer information
1 day ago · Earlier this week, LinkedIn premium customers have reportedly filed a proposed class action against the platform. The customers claimed that LinkedIn shared private messages to third parties ...
Why brands need to pay attention to the evolution of Malay …
2 days ago · A chorus of new generational voices is reshaping Malaysia’s cultural and consumer landscape, said a new report by VML Malaysia, The Rising Voices of the Malay Muslims.The report that draws on a ...
Study: More than half of Singaporeans are excited about AI's …
4 days ago · 58% of Singaporeans are thrilled about the potential of artificial intelligence (AI) in the future, with 42% concerned about its risks, according to a new survey by Ipsos and Google.
Typo or tactic: PUMA ad plastered across OOH with PVMA
4 days ago · PUMA India has reportedly rebranded its signage to "PVMA" in its latest collaboration with two-time Olympic medalist and badminton icon PV Sindhu.
Pakistan International Airlines apologises for controversial Eiffel ...
4 days ago · Pakistan International Airlines (PIA) has apologised for its recent ad showing a plane flying towards the Eiffel Tower. The ad, which was published on its X (formerly known as Twitter) account on ...
Will we see ad dollar migration into Xiaohongshu (RedNote) …
4 days ago · TikTok has resumed operations in the US following a shutdown overnight on Saturday, after the incoming US president Donald Trump pledged to “save TikTok” by delaying the proposed ban.
MCMC, Microsoft in discussions over LinkedIn licensing
4 days ago · The Malaysian Communications and Multimedia Commission (MCMC) and Microsoft are reportedly in discussions regarding the licensing of LinkedIn. Speaking to reporters at the Future health for all ...