Apr 2, 2023 · This version of George Gershwin's "Rhapsody In Blue" was arranged by Conrad Pope & performed by the London Symphony Orchestra for United Airlines as part of ...

Jun 19, 2022 · The United Airlines is fundamentally intertwined with George Gershwin’s 1924 Rhapsody in Blue. It’s hard to imagine that when Continental Airlines management took over they considered dropping the song which the airline has used since the 1980s.

Jul 8, 2023 · United Airlines Boarding Music “Rhapsody In Blue” by George Gershwin — United Version (Official) #unitedairlines #georgegershwin #rhapsodyinblue

A collection of United Airlines commercials that use Rhapsody In Blue, from 1988 to 2018.

Rhapsody in Blue is a 1924 musical composition for solo piano and jazz band by George Gershwin. Commissioned by bandleader Paul Whiteman, the work combines elements of classical music with jazz-influenced effects and premiered in a concert titled "An Experiment in Modern Music" on February 12, 1924, in Aeolian Hall, New York City.

Jan 6, 2012 · United Airlines purchased the rights to George Gershwin’s familiar 1924 piano music in 1976 and has used it in radio and televisions spots since the mid-1980s. The music will also continue playing at Chicago O’Hare International Airport.

To showcase how music can be the soundtrack for your United Journey, the airline invited four musicians to remaster Rhapsody in Blue using their city as the inspiration. The results mixed travel and creativity, introducing a time-honored track in a new way.

Dec 10, 2024 · This year marks the 100th anniversary of composer George Gershwin's famous masterpiece, “Rhapsody in Blue”, which has also served as United Airlines’ beloved theme song. Originally part of a marketing campaign, the song can still be found in various places, identifying the airline's strategic placement of this iconic musical composition.

May 13, 2023 · Wouldn’t Rhapsody In Blue fit into any campaign on UA’s global reach and cabin service? In my opinion, Rhapsody In Blue’s association with United reminds me of the Golden Age of Air Travel when flying was viewed as a romantic and exciting adventure, rather than being a …

As of this week, any chewing gum or hair dye brand can join United Airlines in the use of George Gershwin’s Rhapsody in Blue. The composition, along with other music from 1924, has just entered the public domain where it will be freely available to new musicians to recompose or new advertisers to exploit.