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    Demon Sheep - Wikipedia

    • The Demon Sheep or Demon Sheep ad is a political ad created as part of Carly Fiorina's 2010 campaign for the United States Senate. The ad gained international attention for its characterization of Fiorina's opponent as a wolf in sheep's clothing, portrayed by a man wearing a sheep costume with glowing red eyes. Although opinion remains divided as to th… See more

    Background

    In 2010, Carly Fiorina, a businesswoman then best known as the former chief executive officer of Hewlett-Packard from … See more

    The Demon Sheep

    The ad, which runs about three minutes and twenty seconds, opens with an idyllic scene of sheep running and grazing in a sunny meadow, as a female narrator extols the supposed virtues of fiscally conservativ… See more

    Reception

    Although the full ad was never broadcast on television, it rapidly garnered national and international attention, and was featured on broadcast news as an example of an ad that was either absurdly juvenile or a brilliant la… See more

    Aftermath

    The ad initially appeared to backfire, as Campbell's poll numbers showed his lead over Fiorina increasing after the ad was released. But either because, or perhaps in spite of the "Demon Sheep" ad, Fiorina soon pulle… See more

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