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MarketingProfs believes that learning changes lives. Our marketing training, courses, events, and free resources on topics like content marketing and email teach marketers the skills they need to plan and execute campaigns that deliver results.
MarketingProfs In-Person and Online Events Schedule
Jan 9, 2025 · MarketingProfs offers many ways to learn. Register today for one of our in-person or online events—weekly webinars, virtual conferences, special online training events, and our flagship annual conference, MarketingProfs B2B Marketing Forum.
The Essential Guide to B2B Demand Generation Marketing
Demand Generation - Demand generation is an essential part of any business-to-business (B2B) marketing strategy—it builds brand awareness, feeds the pipeline, and opens the door for future conversations with your sales team.
Measure What Matters: Use Data for More Effective Marketing
Marketing generalists and small teams can't afford to guess at what works in email, content, and social media. Discover how to read your marketing metrics and make data-driven decisions that support business goals in this 4-part mini-workshop.
Content Marketing Experts Reveal Tactical Secrets to B2B Success
Jan 16, 2025 · Content marketing is changing—and old playbooks for SEO, SEM, and social media no longer work. Especially in B2B, where buyers are busier than ever. Get new methods to successfully attract business in this series with today’s top content marketers
Your Rebranding Blueprint for Brand Transformation
Discover the essential steps for a successful rebrand. Learn how to revamp your brand with this compact blueprint and maximize your market impact today.
What is a Marketing Matrix?
Answer: A Marketing Matrix is essentially a plot on a two-dimensional plane according to how well they meet customers' key requirements. You can do this by drawing two lines in the form of a cross. These two lines represent a continuum of bad to good performance for two benefits or attributes that ...
Three Market Penetration Tactics That Boost Sales and Growth
Discover effective marketing strategies to boost market penetration and drive sales growth. Learn how to maximize your market share.
Top Marketing Automation Tools Comparison | MarketingProfs
Explore the top marketing automation tools that streamline campaigns, boost productivity, and enhance customer engagement.
Audience Analysis in 6 Steps | MarketingProfs
Audience analysis is the assessment and identification of interests, attitudes, preferences, behaviors, demographics, needs, and other data points of a particular group. In a business setting, audience analysis allows businesses to understand current and potential customers. Proper audience analysis generates insightful data that can benefit your business in various …