Programmatic I/O 2025 Las Vegas | AdExchanger
DELTA: Delta Air Lines is pleased to offer special discounts for Programmatic I/O: Innovate Las Vegas 2025. Please click here to book your flights. You may also call Conferences and Events® at 1.800.328.1111* Monday-Friday, 8:00 a.m. – 6:30 p.m. (EST) and refer to Meeting Event Code: NM437. *Please note there is not a service fee for reservations booked and ticketed via our …
AdExchanger | News and Views on Data-Driven Digital Advertising …
Your trusted source for in-depth programmatic news, views, education and events. AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are transforming digital media and marketing, from data, privacy, identity and AI to commerce, CTV, measurement and mobile.
The Programmatic and Marketing Technology Events of the Year
Your trusted source for in-depth programmatic news, views, education and events. AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are transforming digital media and marketing, from data, privacy, identity and AI to commerce, CTV, measurement and mobile.
Addressable TV’s Slice Of The Advertising Pie Keeps Growing
Nov 21, 2024 · Addressable has come a long way in the last few years. When industry-initiative-turned-nonprofit Go Addressable first launched in 2021, one-to-one TV ad delivery was just a small portion of overall media buys.
Higher, Further, FAST-er: CTV Will Keep On Growing In 2025
Jan 3, 2025 · As the new year begins, expect CTV growth to continue blasting along with a vengeance. GroupM forecasts that streaming TV will grow 12.9% in 2025 and overtake linear TV revenue by 2029.. Meanwhile, eMarketer predicts that nine streaming services will generate over $1 billion in ad revenue by 2026 (up from two in 2020), at which point CTV will account for one …
CAPI Isn’t A Band-Aid For Cookie Deprecation. It’s An Essential ...
Oct 22, 2024 · CAPI: More than just a cookie crisis. CAPI has never been just a solution to prepare for the deprecation of third-party cookies. Meta introduced CAPI back in 2020 not just because of cookie deprecation but also in response to …
Inside-Out Adoption Strategy Is The Key To AI Marketing Success …
5 days ago · The pace of AI innovation in 2025 is staggering. New models and capabilities emerge weekly, each promising to be transformative. PwC predicts AI will add $15.7 trillion to global GDP by 2030, a 14% boost to the world economy. Goldman Sachs projects $200 billion in AI investment in 2025 alone.. But many companies make a critical mistake when it comes to …
Acast Taps Barometer To Build Brand-Safe Podcast Marketplaces
Oct 31, 2024 · For podcast advertising to truly take off, marketers need to be able to evaluate podcasts for brand safety and suitability at scale. But most podcast campaigns still involve manually evaluating particular shows before deciding whether to run ads, said Michael Consolazio, VP and digital brand standards lead at GroupeConnect, a division of Publicis …
Meet Magnite, The Post-Merger Name For Rubicon Project And …
Jun 30, 2020 · The Rubicon Project and Telaria brands are no more. The two exchanges, which merged in December, have picked a new name to go to market with together: Magnite. “It felt descriptive of the brand mission,” said Magnite CEO Michael Barrett.
CES 2025 Archives | Page 2 of 2 | AdExchanger
Jan 8, 2025 · Your trusted source for in-depth programmatic news, views, education and events. AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are transforming digital media and marketing, from data, privacy, identity and AI to commerce, CTV, measurement and mobile.