The U.S. Air Force Academy logo visually represents us to the world and it is critical that the visual elements that represent our institution are presented correctly and with integrity to bolster our reputation and brand recognition.

The United States Air Force Academy isn’t just a university. It's an unparalleled academic and military institution that provides young men and women with rewarding opportunities to transform into the leaders of tomorrow.

Our brand goes beyond a logo. It represents our core values, our academic distinction and our unique approach to leadership development. Our brand lets people know our most valuable assets are not planes or satellites – they are the exceptional cadets, staff and faculty we attract.

The Falcon symbol represents the U.S. Air Force Academy by expressing strength, determination and pride in our institution. It connects us to the great heritage of warriors and leaders that began with a Falcon mascot when the Academy first opened.

Although the Falcon symbol has evolved throughout the decades, it continues to represent the Academy’s spirit of service and excellence. The newest Falcon symbol, released in June of 2022, expresses a commitment to develop leaders of character for the Air Force and Space Force.

The Academy’s primary colors are Academy Blue, Class Royal, Academy Gray and White. These colors represent the Academy and should be present on all Academy communications.

In our logo, “Air Force Academy” is set in the typeface Cera, which is primarily used for headings, subheadings and caption headings. Cera was chosen as our primary typeface because the angular apex of the A closely mirrors the form of the Cadet Chapel and the peaks of the M resemble the mountain peaks surrounding the campus.

Azimuth is a unique summer program for U. S. Air Force Academy cadets as well as Navy midshipmen, Army cadets, and ROTC students considering a commission in the U.S. Space Force. Azimuth is a three-week joint undergraduate …

U.S. Air Force Academy Brand and Style Guide. Promotional Items and Commercial Use. For commercial use of any logo or wordmark associated with the U.S. Air Force Academy, Air Force or Space Force, a license must be obtained through the Air and Space Forces Intellectual Property Management Office.

All videos produced by the Academy must begin and/or end with our logo and wordmark bumper. Natural light is a key element of our photography and videography. Act natural: Aim for a mix of candid and camera-aware images.