Let’s just call it: the agency vs consultancy debate is no longer a debate. It’s a rebrand. While traditional agencies are ...

The lion’s share of the growth gap between us and our leading peers is attributable to the gap in performance of our media ...

In its fifth year, the PHM HealthFront continues to serve as a major industry draw for compelling programming and celebrity ...

Campaign Red’s latest report reveals how AI investments are transforming ad agencies but raising tough questions about costs ...

WPP is reportedly set to rebrand its media investment arm, GroupM, as WPP Media. This marks a significant shift in the ...

WPP will shortly retire the GroupM brand, renaming its ad-buying arm WPP Media. This tracks with moves at Publicis and ...

Yet another big change is coming at WPP - inevitable given its slow or no-growth and becalmed share price - with GroupM, its ...

A news report said that the advertising conglomerate is planning to rename GroupM, shifting towards a more centralised ...

The feted founder of AKQA has launched a new agency promising to take on "bureaucratic" holding companies. Ali Lyon asks: 'Is ...

CEO Mark Read detailed the holding company’s AI roadmap, deepening India footprint, and four strategic pillars at WAVES ...

Sir Martin Sorrell, in his WPP heyday, famously referred to Google as a "frenemy." As opposed to a mighty monster that would ...

Doceree, the world's first global network of physician-only platforms for programmatic messaging, announces the appointment ...