Let’s just call it: the agency vs consultancy debate is no longer a debate. It’s a rebrand. While traditional agencies are ...

The lion’s share of the growth gap between us and our leading peers is attributable to the gap in performance of our media ...

In its fifth year, the PHM HealthFront continues to serve as a major industry draw for compelling programming and celebrity ...

Campaign Red’s latest report reveals how AI investments are transforming ad agencies but raising tough questions about costs ...

WPP is reportedly set to rebrand its media investment arm, GroupM, as WPP Media. This marks a significant shift in the ...

WPP will shortly retire the GroupM brand, renaming its ad-buying arm WPP Media. This tracks with moves at Publicis and ...

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are ...

GroupM has announced to staff that agency brands will cease to operate as separate business units and will move to a single P ...

Yet another big change is coming at WPP - inevitable given its slow or no-growth and becalmed share price - with GroupM, its ...

A news report said that the advertising conglomerate is planning to rename GroupM, shifting towards a more centralised ...

Now CEO of Saatchi & Saatchi, Rowe brings a rare blend of strategic thinking, creative instinct, and data-savvy execution to ...

The feted founder of AKQA has launched a new agency promising to take on "bureaucratic" holding companies. Ali Lyon asks: 'Is ...