Taide is the Senior Vice President for P&G’s European Brand function leading more than 1000 talented marketers and partner agencies across 49 countries. Her mission is simple: to fuel ...

Cognitiv, the leading advanced performance partner powered by deep learning, today announced that marketing and media ...

In programmatic advertising (ads placed through automated digital auctions), GumGum generates 0.67 grams of CO2 per ...

A strategic communication campaign produced by three Fort Hays State University (FHSU) students has earned a first-place ...

The research, conducted by marketing training and advisory company BetterBriefs and research agency Flood + Partners, in partnership with the World Federation of Advertisers (WFA) and the Institute of ...

released in June 2024 by the World Federation of Advertisers (WFA) and Ad Net Zero. Unlike previous methodologies, the GMSF provides a holistic, granular, and consistent approach, ensuring more ...

LoopMe is an ideal partner for us as we both share a mutual commitment to shaping a better future for both digital advertising and the planet." * This benchmark is based on GMSF v1.1. GMSF v1.1 ...

GumGum’s carbon footprint is measured according to the Global Media Sustainability Framework (GMSF), the standardised methodology for media emissions measurement, released in June 2024 by the World ...

New collaboration will help support carbon reduction and clean up digital advertising LoopMe ... media emissions measurement developed by the World Federation of Advertisers (WFA) and Ad Net ...