The lawsuit targets the World Federation of Advertisers, a networking organization for big advertisers. It specifically names ...

The suit takes aim at the World Federation of Advertisers and its initiative called the Global Alliance for Responsible Media (GARM), which led a boycott against the platform formerly known as ...

In his first interview since retaking the World Federation of Advertisers presidency, David Wheldon shares how he’ll be standing up for both the organization and the industry. After a long and ...

Data from 2017 are WARC estimates, calculated by applying the World Federation of Advertisers' (WFA)* media inflation figures to historic cost per thousand (CPM) data. CPM data to 2016 have been ...

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The World Federation of Advertisers (WFA) has responded by creating what has become a substantial AI governance community to help marketing leaders navigate these waters. Gabrielle Robitaille ...

X’s lawsuit accused the World Federation of Advertisers and some of its corporate members of conspiring to withhold billions of dollars in advertising revenue from X, previously known as Twitter.

Brands remain determined to increase spending on influencer marketing, according to a recent survey from the World Federation of Advertisers (WFA) among 73 respondents from 59 companies that are ...

according to research by the World Federation of Advertisers (WFA). And 61% believe influencer marketing will become more important in the future. The use of influencer agencies has risen to ...