“Ulta Beauty remains a strong, durable business in a dynamic and attractive category,” said Morgan Stanley analyst Simeon Gutman in upgrading the stock to Overweight from Equal Weight.

For investors looking to beat the market, there's no need to become an expert in complex subjects such as artificial intelligence, quantum computing, or biotechnology. Simple ideas can produce market-beating stocks too, including cosmetics retailer Ulta Beauty ( ULTA -0.88%).

Turning to a familiar retail name, how much wealth has Ulta Beauty (NASDAQ: ULTA) created for shareholders over the last five years? Five years ago, Ulta's stock traded at about $267 a share and closed at over $415 on Jan.

Fintel reports that on January 21, 2025, Morgan Stanley upgraded their outlook for Ulta Beauty (NasdaqGS:ULTA) from Equal-Weight to Overweight. Analyst Price Forecast Suggests 11.13% Upside As of December 23,

It ended the year with Berkshire Hathaway (NYSE: BRK.A) (NYSE: BRK.B) selling a large chunk of his recently initiated position in the stock and a continuation of the pressure it's been experiencing the whole year.