The move will likely make it easier for users to find the website, as traffic to an unrelated messaging app startup, “Threads.com,” spiked following the platform’s launch. Meta finally acquired the “Threads.com” domain last September, but didn’t start redirecting users to the site until now.

Instagram Threads, Meta's newest social network and X competitor, is officially relocating from the website Threads.net to Threads.com. The transition

Threads finally using Threads.com as its official URL won't beat out X alone, but studies have shown that internet users still use and trust .com domain names more than any other domain extension. This move from Threads.net to Threads.com will only help the platform.