The Divine, the Digital and the Political at Humanity’s Largest Gathering
The Maha Kumbh Mela, a Hindu festival in India that is drawing hundreds of millions of pilgrims, is a powerful marketing tool for Prime Minister Narendra Modi and his allies.
Keeping up with UP: Crowd mismanagement not ‘will of God’ triggered Kumbh deaths
After a stampede at Maha Kumbh killed at least 30, leaders downplayed the tragedy, attributing it to divine will, while criticizing poor crowd management.