All five measures making up GfK’s Consumer Confidence Index have declined in April, putting the overall score at its lowest ...

As the company steps up its focus on influencer marketing, the Marmite owner’s new CEO says its marketers are focused on four ...

Differing definitions, evolving practices and the expectation of increased rigour could all be driving a skills gap. How do ...

Marketers discuss how to make the case for brand investment by hypothesising, choosing the right metrics and building ...

Marketing Week’s weekly round-up of the technology stories that impact the marketing sector: from AI to martech, regulation ...

Looking to address its awareness problem among younger consumers, Original Source has produced its first major campaign since ...

As Musk alleges “paid” protestors are opposing his work with DOGE, Tesla’s CFO recognises “unwanted hostility” is harming the ...

Customer segmentation still sits at the heart of strategy – but for many businesses, it’s become a static exercise: ...

With Guinness becoming the official beer partner of the Premier League, as well as it’s partnership with Six Nations, how do ...

Some 60.5% of marketers say their organisation has an effectiveness skills gap - the biggest marketing skills gap cited by ...

Just 2.9% of marketers say their business is increasingly using AI to recruit, opting to use the tech in their search for ...

As well as concerns about the context in which advertising may appear, the shift away from news brands as a platform to ...