It was necessary to rebrand and Jaguar was “absolutely committed to the big leap” it needed to take, according to managing director Rawdon Glover. Speaking at Advertising Week Europe today (2 April), ...

Following its initial ban in the US on 19 January, talks of a potential TikTok sale are still in the works. But with a decision to be made about the platform’s future by Saturday (5 April), what are ...

Almost two-thirds of 2025 Career & Salary Survey respondents - and nearly three quarters of CMOs - believe marketing strategy ...

What was the biggest marketing story of last year? The thing that got the industry talking more than any other? The brand ...

Global head of advertising business marketing Bridget Evans discusses B2B and B2C synergies and the route to securing ...

Just under half of marketing leaders (43%) see C-suite influence as crucial, compared with just 23% of what the WFA describes ...

Nokia has very high awareness but customers are no longer familiar with what the brand does after shifting its focus from B2C ...

Dishoom is known for two things: fabulous food and its matka game of chance. More than a mere PR trick, this offer is ...

Coca-Cola used AI to recreate its famous ‘Holidays are Coming’ ad at a tenth of what it would have cost it otherwise.

Marketing Week’s weekly round-up of the technology stories that impact the marketing sector: from AI to martech, regulation ...

In the latest episode, we explore the rate of restructures, ask what’s in a name when it comes to WHSmith and explore the ...