When marketing, sales, and service align, real ROI follows. The challenge is to provide timely and relevant messages with offers to customers in targeted campaigns.

Retailers are under pressure to meet customers where they are — and increasingly, that means on social media. As shoppers turn to platforms like Instagram, Facebook, and TikTok for both product ...

CRM and customer experience (CX) vendors are retooling their platforms to better integrate with existing business applications without employees realizing they’re using generative AI-powered ...

Remember when marketing budgets seemed endless and generating leads came easier? Those days might seem distant as resources shrink and sales targets escalate. Yet, budget cuts can offer your team a ...

Wildfire Systems has expanded its e-commerce platform with a branded shopping portal that delivers cashback, personalized deals, and turnkey retail media solutions to power loyalty and rewards ...

AI-driven analytics is transforming customer experience (CX) from a cost center into a strategic investment. While consumers have concerns, industry leaders increasingly see AI as essential for ...

Agentic AI's potential for improving customer satisfaction and streamlining workflows is bolstering its appeal in customer service circles and fueling what could be a US$47.1 billion market by 2030.

Wildfire Systems has expanded its e-commerce platform with a branded shopping portal that delivers cashback, personalized deals, and turnkey retail media solutions to power loyalty and rewards ...