In two-fifths of pitches in 2024, brands did not reveal the media spend to agencies in advance. Should shops and consultants ...

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Unrestricted access to all The Information and The Knowledge content Access to Campaign's in-depth features and coveted ...

The campaign to mark World Autism Day, created by Don't Panic, features a father and daughter with autism.

The campaign to mark World Autism Day, created by Don't Panic, features a father and daughter with autism. by Marianne ...

Unrestricted access to all The Information and The Knowledge content Access to Campaign's in-depth features and coveted ...

The ad first appeared in April last year.

The campaign was created by PepsiCo's in-house agency Sips & Bites.

For the final edition of Campaign and Performance Marketing World’s ‘Redefining Impact’ series with TikTok, we’re joined by Jaguar Land Rover’s Blane Chapman, who talks us through the strategy behind ...

The standard deadline is 3 April. Industry professionals in the advertising, experiences, media, marketing and tech sectors ...

Principal-based media buying, which includes inventory media and proprietary media, has become a key practice for large ...

Q: We’re already seeing how AI is changing the ad industry, with so much more yet to come. The pessimistic view is that all ...