It is a rare occurrence for successful ad tech entrepreneurs to venture out of the B2B software landscape and into the ...

Now that Teads and Outbrain are one, the vision is to be a "full-funnel platform for the open internet.” But what does that ...

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are ...

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are ...

Juice manufacturer Welch’s – founded 156 years ago in 1869 – barely spends any of its marketing budget on traditional media, ...

What’s in the tea leaves for the FTC's new chair Andrew Ferguson, who took over in January? Kyle Kessler of Womble Bond Dickinson, weighs in.

The curation debate is missing a critical piece: standardized reporting. Without it, curation risks leaving publishers in the dark about its actual value.

CEO Rajeev Goel dishes on data fees, how sell-side curation differs from buy-side curation and how publishers can control pricing for curated deals.

“There were some lessons early on,” Dawn Brodehl, Tillamook’s manager of omni-shopper marketing, tells AdExchanger of the ...

PMax has joined Search as what Google dubs “the power pair.”  Plus, TikTok usage and ad spend are still dropping.