I sat down with Kevin in March to get some more of his hot takes about how AI will continue to transform programmatic CTV ...

IPG’s overall revenue declined again last quarter. Plus, Samsung has a bold plan to put more screens all over the place.

Parts of Comcast might be struggling, but the company still feels “well positioned” in advance of the TV upfronts in May, ...

Programmatic attribution always comes with a push and pull  dynamic. There are the methodologies and theories embraced by ...

On Wednesday, Magnite announced plans to merge Magnite Streaming, its ad exchange and SSP, with SpringServe, its ad server ...

Google’s SSP and ad server businesses have been ruled monopolies. And Google Chrome isn’t going to change its third-party ...

The Brand Safety Institute is expanding its publisher transparency initiative to include new media quality assessments, ...

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are ...

Advertising agencies are hurting. Agency leaders cite inefficient processes as the biggest challenge currently facing their ...

Pejorative labels, like “surveillance advertising,” do "nothing to help us understand the practice,” says the FTC's ...

You know that choice mechanism that Google said it was planning to release for third-party cookies in Chrome? Well, it’s not ...

Also, Amazon’s in-feed video placements have become a signifier of legitimacy. Any old product reseller or lookalike can pay ...