The activation represents an evolution for the brand's positioning, marking its first experience with an ambassador.

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The brand says this is the 1st time it has launched an 'immersive and technologically advanced mobile experience' in Toronto.

Media leaders and marketing experts discuss what feels like a crumbling digital infrastructure, and how to prepare for future bumps in the road.

The Quebec skin care brand is combining digital, social and traditional media channels with educational and expert-led content.

The latest MTM Jr. youth media study found that 70% of young children are able to use some form of technology unaided.

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The brand is moving away from its original target audience to break out of what it calls the industry's boring mould.