Digital Shift Q3 2025 explores the increasing automation of advertising, the emergence of context engineering, and brand ...

Despite the rise and convenience of ecommerce, shoppers still largely prefer to shop in-store, with a March 2025 YouGov poll ...

The good news is that companies are increasingly interested in learning more about their customers and, of course, identifying the most valuable customers (MVCs). Thanks to Big Data and more ...

What are the key principles of launching a training programme, and how can you design persuasive learner comms to get your training off to the best start?

We’ve published our digital and marketing trends every January for well over a decade. Here’s our thoughts for 2024, across data, CX, creative, AI and more.

This glossary aims to break down the expanse of ecommerce terminology out there and is a great read for those new to the discipline.

From Google announcing multi-modal ‘ multisearch ’ to the spam targeting efforts of its Helpful Content and Product Reviews updates, to developments in generative AI that could have disruptive ...

What’s in store for influencer marketing in 2023? Experts discuss the cost-of-living crisis, potential regulation, live shopping, and more.

Starbucks has shuttered its Odyssey NFT-centric loyalty scheme. Is this indicative of the declining star of web3, and what does it tell us about rewards?

Emojis are in lots of subject lines these days. But do they work? We get asked this question all the time. Here’s what we learned about emojis by looking at >1.5m subject lines.

A report looking at the growth of direct-to-consumer models, providing frameworks, approaches and case studies for adopting a robust DTC strategy.

A brand’s choice of colour is a fundamental element that reinforces both its personality and the qualities of the products and/or services it offers. Some brands are so iconic that it is possible to ...