Artificial intelligence is revolutionizing customer experiences by enabling more personalized, efficient and responsive interactions. The next opportunity comes in the form of AI agents, which carry ...

The three consumer goods companies shared their goals after General Mills and Kraft Heinz announced similar synthetic dye deadlines earlier this month. Nestlé is looking to scale the technology for ...

CGT exists to inform, empower and connect industry-leading consumer goods execs who seek transformational business growth through the implementation of innovative tech.

When Lee Slezak, Tyson Foods VP of IT architecture emerging technologies in analytics, first joined the food company four years ago, AI was typically referring to AVN Influenza, not artificial ...

The Coca-Cola Company will leverage OpenAI’s generative AI technology for marketing and consumer experiences — and potentially other ways — marking it as one of the first major consumer goods ...

Procter & Gamble is optimistic on the expected cost savings from its use of AI in the supply chain as it accelerates productivity levels to pre-COVID levels. The CPG’s global Supply Chain 3.0 ...

Consumer goods company Procter & Gamble (P&G) is placing big bets on artificial intelligence, looking to scale the technology across enterprise-wide efforts like product and package innovation, media ...

Kraft Heinz is building an internal generative AI app, known as KraftGPT, for employees to obtain quick insights into such things as product sales. The app is “kind of like an ‘Ask Me Anything’ app,” ...

The Procter & Gamble Company is using automation technology and artificial intelligence to bolster operations across several areas of business, including media, marketing, and production. From ...

As is often the case with generative AI in marketing, Henkel expects to shrink campaign costs, reduce repetitive tasks, and grow efficiencies through speedy and scalable content creation and delivery.

4. Brand Positioning Investment in brand positioning is a critical factor that can determine the trajectory of revenue growth. Unfortunately, many leading CPG companies find it difficult to position ...

Consumer goods companies are signaling a strategic shift: the era of price-driven decision-making is giving way to a focus on long-term, sustainable growth. At CAGNY 2025, the message was clear: The ...