Artificial intelligence is revolutionizing customer experiences by enabling more personalized, efficient and responsive interactions. The next opportunity comes in the form of AI agents, which carry ...

Each month, the Sprite Squad experience will refresh with new content and giveaways connected to milestones, events, partnerships and limited-time-only product drops, anchored in the brand’s “Obey ...

Nearly 5,000 U.S. consumers and 5,000 Canadian consumers were queried from March 25-31, with the sample including English, Spanish and French speakers. The report found that half of Americans and 87% ...

Maintaining brand recognition with strong consumer loyalty now requires more than simply offering new promotions or product flavors. As shopper preferences quickly shift, consumer goods companies are ...

Kenvue, which manufactures brands such as Tylenol, Neutrogena and Listerine, is investing in advanced artificial intelligence capabilities that will include work with generative AI, digital twins, ...

Consumer goods companies are signaling a strategic shift: the era of price-driven decision-making is giving way to a focus on long-term, sustainable growth. At CAGNY 2025, the message was clear: The ...

Kellanova ’s Special K brand in the UK was plagued by fierce competition from the private label landscape and lagging performance related to volume and penetration. The company found its solution in ...

Prada Group, which owns such brands as Prada, Miu Miu, Church’s, Car Shoe, and Marchesi, is optimizing its supply chain planning within its leather goods division. The company is working with o9 ...

United Legwear & Apparel is optimizing its supply chain network by implementing AI-powered traceability. The 25-year-old, New York City-based apparel manufacturer owns the Pro Player, Lemon, and ...

Global sports footwear, apparel, and equipment company Mizuno USA has launched a new e-commerce presence built on composable commerce technology. The company was looking to future-proof its business ...

The Procter & Gamble Company is using automation technology and artificial intelligence to bolster operations across several areas of business, including media, marketing, and production. From ...

More About Digital HACCP Olivier Mignot, global head of quality management at Nestlé, previously said digital HACCP tools can help the company quickly adjust or make changes within its food systems to ...