Consumers will remember and reward brands that stay visible, invest in core strength and lead with authentic values.

Media buyers and sellers predict the most significant changes to the TV upfront brought on by streaming—and if this is the year streaming and linear reach investment parity.

This week's top 5 covers a pet-adoption leave policy and The New Yorker's kaleidoscope of covers for its 100th anniversary.

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One key to Roundel’s success is its omnichannel execution—reaching consumers not only on Target’s owned platforms but also ...

BuzzFeed will use Shopsense AI technology to add shoppable carousels to its articles.

Ad Age Editors Roundtable will focus on the shifting creator economy landscape.

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Mischief and Known team up on a tease campaign unlike any other in the auto industry.

As brands retreat from the heat of political culture wars, actions offer a more commercial and future-proof way forward than ...

Macroeconomic volatility has not stopped brands including Subway, Sam's Club and Southwest Airlines from hiring new agencies.

Gift Article. Share. Expand. McCann Worldgroup is making periodic job cuts. (Ad Age illustration/Adobe Stock ph ...