By Casey Hall and Josh Arslan SHANGHAI (Reuters) -Car manufacturers looking to stand out in China's constantly innovating auto market unveiled cars at Shanghai's auto show this week featuring immersive entertainment,

Booths of big Chinese, German and Japanese automakers were bustling at Shanghai’s auto show this week as the industry kept its focus on a wider global market not subject to steep U.S. tariffs on imports of cars and auto parts.

It's a gathering for the “survival of the fittest,” said Zhou Lijun, director and chief researcher of industry analysis group Yiche Research Institute