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Hailey Bieber and Selena Gomez have been compared for years. With the announcement of e.l.f. purchasing Rhode, it continues.

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In a statement on Wednesday, Elf said it would pay $800 million to the shareholders of Rhode in a cash and stocks combination. Hailey Bieber will continue in her role at Rhode.

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Whether you see it as poetic justice or just good business, Hailey Bieber's Rhode-to-riches story has everyone talking.

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According to a press release, the agreement includes $800 million payable at closing — split between cash and stock — and an additional potential earnout of $200 million based on Rhode’s future ...