Shein, the Chinese fashion behemoth, has re-entered the Indian market after a five-year hiatus. The company was previously banned by Delhi due to data security concerns amidst geopolitical tensions.

Reliance’s intention to establish a niche in the ultra-fast fashion market, competing with sites such as Myntra, H&M, and Zara, is demonstrated by the release of a Shein India app. The following are ...

Shein India Fast Fashion app represents a departure from Reliance's strategy of adding brands to its flagship fashion app Ajio - whose offering includes Superdry and Gap ...

As Shein takes another chance at India's fast fashion landscape after five years, it is up against domestic players as well ...

Reliance Retail has partnered with Chinese fast-fashion brand Shein to relaunch the Shein app in India. The app, called “SHEIN India Fast Fashion,” marks Shein’s return to the Indian market ...

Chinese fast fashion app Shein has relaunched in India almost five years after it was banned — some say it's a worrying move.

Reliance Retail has launched the Shein India Fast Fashion app, marking Shein’s return to India nearly five years after its ban. Through a licensing pa ...

One of the long term banned application for online shopping is back in India, with the help of Reliance Retail and it is set ...

Nearly five years after it was banned in India amid border tensions with China, low-cost fashion brand Shein is back. After nesting it inside the Ajio app for a couple of months, Reliance Retail has ...

The mobile apps of fast-fashion retailer Shein and Alibaba Group Holding's Taobao marketplace and Youku video-streaming ...

Mukesh Ambani-led Reliance Retail has re-launched Shein in India, sparking a fast fashion war and challenging competitors ...

The government had disclosed to parliament last year that Reliance had entered into an agreement with the company to sell ...