Abbott Laboratories just shook up the ad world by handing its entire U.S. and Canada media business—worth over $300 ...

Publicis has nabbed LinkedIn's global media business, worth an estimated $250m, in a closed review against Dentsu. Both previously worked for the Microsft-owned business/social network. It's yet ...

A partnership focused on areas like in-bar, retail and sponsorship activities will lean on the artificial ...

Beer giant Heineken has selected WPP as its global marketing and commerce partner, as it looks to leverage AI to enhance its ...

The effort includes a QR code-powered digital hub and a digital experience that can help consumers create and share videos.

Paris-based agency Strike is dedicated to working with NGOs – we talk to them about the role advertising can play in shaping ...

Goldman Sachs analyst Lisa Yang resumed coverage of Publicis (PUBGY) with a Buy rating and EUR 116.10 price target The recent ...

The soda giant that recently moved its US media business from incumbent WPP to Publicis is bringing its fair share of ...

Global ad giant WPP has closed AKQA Bloom, a Miami-based communications agency specialising in sustainability campaigns, ...

As AI continues to evolve, WPP his hoping to reposition itself at the forefront of industry engaged in an AI arms race.

This is where, of course, Adobe’s new Firefly service, announced today in Las Vegas will benefit Coca-Cola’s need for personalisation at scale. During the keynote, it was announced that teams can now ...