Loftus graduated in the spring of 2024 with a Bachelor of Arts in Journalism with an emphasis in public relations and ...

Ethical PR is essential not only for maintaining public trust but for ensuring long-term success in an evolving media landscape.

Public relations is all about profile. Business A approaches Agency B; they want to build their presence and profile in the world. Agency A gets to work, writing press releases, organizing media ...

Using the news or business press to carry positive stories about your company or your products; cultivating a good relationship with local press representatives Just what is public relations?

Public relations professionals say digital storytelling and social listening are the trends that will most influence the future of the field, according to recent research from the USC Annenberg Center ...