Researchers isolated one kind of cone in the eye and aimed lasers at it to allow subjects to see a super vibrant teal shade ...

A team of scientists claims to have discovered a new colour that humans cannot see without the help of technology. The ...

A team of scientists in California say they have discovered a new color they named olo, but you can't see the "most intense teal" with the naked eye.

Scientists have unveiled Olo, a new colour invisible to the naked eye, through specialized laser technology called Oz. This ...

The artist-provocateur reverse-engineered the blue-green shade called ‘olo.’ Now you can buy it as an acrylic paint.

Let’s say you go around your whole life and you see only pink, baby pink, a pastel pink,” said Ren Ng, an electrical engineer ...

Scientists discover new color 'Olo' that humans can only see with special laser technology. A research team from UC Berkeley ...

The color, dubbed olo, is described as an intensely saturated teal. Researchers say it might have applications in ...

A team of scientists has found a way to unlock a color that doesn't exist in the natural world. Named "olo," this new shade ...

Using an experimental technique called "Oz," researchers stimulated the human retina such that people saw a brand-new color.

There’s something undeniably thrilling – and slightly unsettling – about learning that scientists have somehow coaxed our ...

The newly described method and prototype machine is called the Oz Vision System, (a not-so-subtle nod to reaching somewhere ...