Researchers isolated one kind of cone in the eye and aimed lasers at it to allow subjects to see a super vibrant teal shade ...

A team of scientists claims to have discovered a new colour that humans cannot see without the help of technology. The ...

A team of scientists in California say they have discovered a new color they named olo, but you can't see the "most intense teal" with the naked eye.

The artist-provocateur reverse-engineered the blue-green shade called ‘olo.’ Now you can buy it as an acrylic paint.

Scientists have unveiled Olo, a new colour invisible to the naked eye, through specialized laser technology called Oz. This ...

Don’t believe it? Well, you can see the color for yourself. Beware though: it is a new hue that can’t be found on a Pantone ...

A team of scientists has found a way to unlock a color that doesn't exist in the natural world. Named "olo," this new shade ...

Scientists discover new color 'Olo' that humans can only see with special laser technology. A research team from UC Berkeley ...

Using an experimental technique called "Oz," researchers stimulated the human retina such that people saw a brand-new color.

There’s something undeniably thrilling – and slightly unsettling – about learning that scientists have somehow coaxed our ...

The discovery was made possible using a novel technique called the Oz Vision System, which employed laser stimulation to ...

The color, dubbed olo, is described as an intensely saturated teal. Researchers say it might have applications in ...