Among the most notable names are Jacob Henry, the son of Mark Henry, Brock Rechsteiner, the son of Scott Steiner, and T.J.

The sons of three WWE Hall of Famers highlight the brand new NIL class at the Performance Center. According to USA Today, ...

Texas Tech softball coach Gerry Glasco said Friday after the WCWS that the focus on NiJaree Canady NIL deal is 'insulting' to ...

After the NCAA and the House voted to settle the suit in 2024, it was believed that there was no end in sight for the suit.

College athletics is still operating in a pay-for-play model ... but only for a few more weeks. The transformative House ...

As schools prepare for the changes, here’s what the settlement means for Alabama. The most obvious change stemming from the ...

A legal action known as the House Settlement is allowing thousands of former NCAA athletes to be paid for lost wages.

A new chapter in college athletics has officially begun. On Friday, Judge Claudia Wilken approved a deal that permits schools ...

Texas Tech ace NiJaree Canady has signed her second seven-figure name NIL deal, securing her place in Lubbock for the future.

Former Kentucky star Anthony Davis weighs in on NIL and how the evolving landscape is changing the heart of college ...

Joe Knight, executive director of UW's internal NIL and influencer marketing division, said the Huskies are in a strong spot ...

Name, image, and likeness (NIL) has changed the landscape of collegiate sports drastically in the four years it has been enacted. The ability for schools, donor ...