The spinoff will house Comcast's cable TV assets like USA, MSNBC, CNBC and E!, as well as some digital brands like Fandango.

The new parent company of a large chunk of Comcast’s cable output has settled on a new name as MSNBC and other channels are being spun off.

No matter who’s in and who’s out, upfronts week is still an annual mile marker and a time for every network to take stock.

Comcast’s soon-to-be independent cable networks division has been named Versant, according to a staff memo ... Read More ...

NBC Universal reached a multi-year media rights deal with the NBA, which begins with the 2025-26 season. An AI-modeled voice ...

Versant will replace “SpinCo” as the permanent brand name, and is intended to reflect “versatility, growth and innovation,” ...

On Tuesday, Comcast revealed that the name of its new spin-off company will be Versant. In a memo to staff provided to ADWEEK ...

The networks-focused entity that is being spun out of media and cable giant Comcast (CMCSA) will be called "Versant." ...

Versantr has been selected as the new name for the parent company of media assets slated to be spun off from Comcast and NBCU ...

Versant. Mark Lazarus, who will lead the new unit, wrote in a memo to staffers, “Versant represents more than a name – it ...

Say goodbye to the Wells Fargo Center and hello to the Xfinity Mobile Arena in South. The name change will take effect on Sept. 1.

NBC Sports is going all out to bring back the 1990s to the NBA with a modern twist. Comcast's sports division will use an ...