AMC Theatres is confident its new business model of running ads before movies won’t discourage filmgoers from coming to ...

Word got out today that the No. 1 circuit, AMC Theatres, was going to start running more advertising during their pre-shows ...

Bloomberg reported that AMC Entertainment Holdings Inc. (NYSE:AMC) reversed its stance on pre-movie commercials and reached ...

AMC Theatres has partnered with National CineMedia to showcase pre-movie advertising starting July 1. This new "platinum spot" will feature ...

AMC Entertainment (NYSE:AMC) will play even more commercials in its theaters before the start of each movie, according to a ...

The pre-show will go on and on as the exhibition giant will introduce a “platinum spot” advertising window on July 1 ...

AMC reaches agreement with National CineMedia to run more advertising in theaters. AMC to receive a cut of ad sales. Stock up ...

AMC is adding more commercials before screenings, and movie-goers are not taking it well. The theater chain announced this week it has struck a deal to air a new wave of pre-movie ads starting July 1.

AMC Entertainment Holdings Inc. has agreed to run more advertising in its theaters, ending its yearslong opposition to ...

AMC Entertainment Holdings Inc. has agreed to run more advertising in its theatres, ending its years-long opposition to ...

The in-theater advertising company last made a dividend payment to shareholders in September 2022 National CineMedia Inc. entered bankruptcy just under two years ago, as the in-theater advertising ...

National CineMedia Inc. entered bankruptcy just under two years ago, as the in-theater advertising company wrestled with the impact of the COVID-19 pandemic. On Thursday, the company — which ...