NASCAR revamps its merch strategy with e-commerce, limited-edition drops, and lifestyle brand collabs, blending trackside ...

Brad Keselowski is off to arguably the worst start of his Cup career. Is it time to retire from driving to focus solely on ...

Discover how Michael Jordan’s childhood racing memories inspired him to co-found 23XI Racing, shaping his journey in NASCAR.

Jimmie Johnson faces major legal setbacks with Legacy Motor Club as a court ruling against them deepens uncertainty for his ...

Tyler Reddick considers blending dirt racing with his NASCAR role at 23XI Racing, seeking balance for a brighter racing ...

Discover how Michael Jordan's family tradition fueled his passion for NASCAR and led to the rise of 23XI Racing in this thrilling article.

"That’s one race I will never forget, and it was even more special to have it all come together on Mother’s Day," said Jeff ...

XI Racing and Front Row Motorsports, the two teams suing NASCAR, asked a judge to dismiss the sanctioning body's counterclaim ...

CHARLOTTE, N.C. — The two teams suing NASCAR asked a judge to dismiss the sanctioning body’s counterclaim in court Wednesday.

Tyler Reddick has driven several Jordan Brand race cars since joining 23XI Racing two years ago. But Sunday at Texas Motor ...

Michael Jordan rejects Kyle Busch's bid to join 23XI Racing, leading him to sign with Richard Childress Racing amid sponsorship hurdles.

Kyle Busch recalls the time when he approached 23XI Racing’s co-owner, Michael Jordan for a potential move to the team. 23XI ...