McDonald's creates a new team to focus on chicken-based menu items. As soon as McDonald's got wind of the success that this trend had brought to its competitors, it stated it woul

McDonald's is rolling out its first permanent menu item in four years with the new McCrispy Strips. Why it matters: The chicken strips' arrival is the latest hint that the fan-favorite Snack Wrap is coming back to restaurants soon — nine years after it was discontinued.

While McDonald's continues to hint about the return of Snack Wraps, another chicken item is coming soon to the fast-food giant, McCrispy Strips.