Maui Jim is getting into Formula 1 with a new partnership. The Kering Eyewear-owned brand is embarking on a multiyear partnership with the Oracle Red Bull Racing team, starting with the 2025 ...

LPGA Hall of Famer Lydia Ko signed another high-profile endorsement deal with the renowned sunglasses brand Maui Jim earlier this year.

Von Oelhoffen, the daughter of Molokai native and former NFL player Kimo von Oelhoffen, leads the Beavers into the Maui Jim Maui Classic this weekend at the Lahaina Civic Center. AP file photos ...

Photo courtesy Chris Dunn The state Senate voted unanimously Friday to confirm the appointments of longtime Maui attorneys Chris Dunn and Jim Rouse as 2nd Circuit judges. Dunn will serve as a ...

Natural landscapes and enjoying the outdoors are the focus of Maui Jim’s new global advertising campaign, Color You Can Feel ...