Mattel is rolling out a new line of collectible dolls called Kenbassadors, designed to represent positive male role models.

LeBron James is bringing big Ken-ergy to the toy world. Barbie maker Mattel announced the Lakers star is the first ...

The movie’s underlying message was that anyone is a Barbie—or a Ken. And LeBron James solidified that sentiment this week.

LeBron James is making history by being Mattel's first Kenbassador. The basketball legend partnered with the brand to create ...

Four-time NBA champion LeBron James holds his newly released Ken doll, which was made available for purchase on Monday, April ...

For decades, Mattel has released dozens of Barbie styles, each with unique looks that have evolved over the years since the first Barbie debuted in March 1959. The company made history in 1980 with ...

Mattel called James the first “Kenbassador” and said more would be announced ahead of the Ken doll’s 65th anniversary in 2026 ...

Travis Kelce jokingly dismissed the idea of a Ken doll modeled after him on his podcast, but fans enthusiastically embraced ...

LeBron James will be the first pro athlete to get a Ken doll in his likeness as part of a partnership with Mattel.

Mattel announces the first Kenbassadors doll in 2025, featuring NBA legend LeBron James. LeBron's Ken doll supports his ...

Basketball great LeBron James has become the first professional male athlete to have his likeness depicted in a Ken doll.

LeBron James has partnered with Mattel, Inc. to create a toy model in his likeness, which will be the first Ken doll to ...