Brand credibility is now a crucial aspect of marketing campaigns, and companies must couple that with storytelling, experts ...

There's so much competition in the artificial space that companies will just keep on spending, Goldman Sachs' Eric Sheridan ...

We're living through a marketing shift. Today's most effective strategies aren't just about reaching more people but reaching ...

Gen Z. More specifically, we learned to speak their language and play the game by their rules. We had to earn their trust in ...

Tariffs have left companies reeling. But many are using this moment to tout their brands—and sell as much as possible.

PR, marketing, and advertising are often lumped together, but each plays a distinct role in growth. Here’s how ambitious ...

Let AI do the boring stuff and the tedious heavy lifting—but make sure a living, breathing person remains at the helm of your ...

Design company Figma today announced multiple features, including AI-powered site and web app creation, a way for marketers ...

When students decide to major in accounting, marketing is not at the top of their minds. While accounting students are likely ...

The concept of Gen Z influencers as a powerful marketing tool was highlighted with racing’s exposure from 26-year-old Griffin ...

Western Michigan University digital marketing students clinched first place in the 2025 Digital Marketing Competition, hosted ...

If this is the swan song, I’m not sure that reinvesting the money at this point in [Sundance] is maybe the right way to go,” ...