Made for subtle enhancement rather than bold definition, 2025's favorite liners play up the lip's shape and natural color without harsh lines.

As "lip combos" become less of a trend and more of a habit, lip liners have surged in popularity. Here, a breakdown of the top 10 lip liner brands by Google searches, according to Spate.

Hailey Bieber’s make-up uniform is a known quantity. There’s the sun flush-mimicking blusher, worn high and pink across the ...

Cameron Diaz just debuted minimalist make-up brand Merit's new Signature Lip Liner at Paris Fashion Week and Hailey Bieber's Rhode launched the long anticipated, and now-viral, Rhode Peptide Lip ...

Merit and Hailey Bieber's Rhode among them - can crack the top 10. Spate reports that in February, Rhode was the third most-viewed brand hashtag alongside "lip liners" on TikTok following the ...

What was once an entry point into makeup has taken center stage in the cosmetics aisle and even become a coveted accessory.

Rhode Beauty was founded by Hailey Bieber on June 15, 2022 ... that works well with layering with other lip products or by ...

Drawing inspiration from the wild, Not Beauty’s launch campaign sees the songstress cosplaying as a woodchuck, wielding a ...

Then there’s Hailey Bieber, who helped create the lip balm ... yet weightless and glossy lip product. In this case, a lip liner is your best friend for keeping color in place.