On March 13, Gucci announced that Demna will be the brand's newest creative director. The 43-year-old designer was formerly at the helm of Balenciaga and is the cofounder of Vetements.

Awaiting the arrival of Demna, the collection was designed by the brand’s team and unveiled at the Gucci Archive in the 15th ...

A t last night’s Gucci Cruise 2026 show, the brand returned to its roots. Namely Florence, where the brand was founded in ...

As Gucci preps for its next chapter, a new beginning, it returns to its roots for Cruise 2026. Presented yesterday in ...

Gucci’s low-waist denim jacquard shorts are the ultimate Y2K revival piece. Crafted from blue washed certified GG cotton ...

The show was staged at the 15th-century Palazzo Settimanni in Florence.

The Gucci fascination began early in the Carlson household, Devon Lee Carlson admits as she recalls her sister’s obsession with the brand growing up. “She even had a Gucci-themed birthday cake,” ...

For Cruise 2026, luxury fashion house Gucci staged a cinematic return to Florence, unveiling the collection inside the ...

In the meantime… business as usual? Not quite. Last night Gucci presented their cruise collection in Florence, where the ...

It’s a year of creative change, and there’s a lot happening this summer before the shows in September — from Demna’s ...

Mescal is a longtime fan and supporter of the Italian luxury fashion house, which has featured him in numerous campaigns. He ...

Continuing losses at Gucci have plagued Kering since the third quarter of 2023, although the brand became sluggish before that. While the March appointment of artistic director Demna, formerly ...