The rebranding, first reported last month, is expected to impact about 40% to 45% of the media ...

EXCLUSIVE: In a move that blindsided many staffers, Paramount has fired its longtime media agency of record in a cost-saving ...

TV’s annual “upfront” negotiations, when networks try to sell as many TV commercials as possible, is a tough, high-pressure ...

Nicolas Bidon, Global Chief Executive Officer of GroupM Nexus, WPP Media's performance marketing arm, has decided to move on.

It was the worst-kept secret in marketing. Now, WPP has officially confirmed that its media business GroupM is being rebranded as WPP Media.

WPP, the global marketing and communication giant has launched an AI-driven media company, WPP Media as part of strategic ...

It's more of the same for the WPP Media bosses they told B&T exclusively - music to the ears of our trophy printer.

Katie Grosvenor, who served as the Chief Marketing Officer (CMO) for GroupM UK, has decided to move on. She was with the ...

With the mega-merger of rival holding companies IPG and Omnicom looming, WPP’s rebranding of GroupM is as much about demonstrating cohesiveness and heft as it is about establishing its artificial ...