EXCLUSIVE: In a move that blindsided many staffers, Paramount has fired its longtime media agency of record in a cost-saving ...

Katie Grosvenor, who served as the Chief Marketing Officer (CMO) for GroupM UK, has decided to move on. She was with the ...

Meta Platforms aims to allow brands to fully create and target advertisements with its artificial intelligence tools by the ...

"WPP Media is more than just a new name; it's a bold vision for the future of media. By embracing AI, fostering collaboration ...

BENGALURU] Meta Platforms aims to allow brands to fully create and target advertisements with its artificial intelligence ...

The rebranding, first reported last month, is expected to impact about 40% to 45% of the media ...

It was the worst-kept secret in marketing. Now, WPP has officially confirmed that its media business GroupM is being rebranded as WPP Media.

Following the recent announcement that WPP has rebranded its media arm as WPP Media, the Irish business of the global media ...

Mindshare, Wavemaker and EssenceMediacom will continue to provide clients with dedicated teams as brands within WPP Media, ...

It's more of the same for the WPP Media bosses they told B&T exclusively - music to the ears of our trophy printer.

The GroupM brand has been retired, with WPP’s global media arm officially rebranding to WPP Media.Described as a “AI-driven ...