Patriots Legend Joins Pat McAfee on ESPN for Bill Belichick’s UNC Coaching Debut originally appeared on Athlon Sports. The presence of six-time Super Bowl winner Bill Belichick has already brought plenty of added attention to the North Carolina Tar Heels football team.

This article was originally published on www.si.com as ESPN Is Betting Big on Bill Belichick’s UNC Tar Heels Being a Television Hit. What still felt surreal a few months ago is finally coming to fruition on the football field—Bill Belichick really is coaching the North Carolina Tar Heels this year.

North Carolina football coach Bill Belichick attended the ACC Kickoff, the league's annual football preview event, on Thursday.

CHAPEL HILL, N.C. (WTVD) -- Before you know it, college football will be kicking off again, and the Bill Belichick era at UNC will begin with a special visit from ESPN.

Amid all the pomp and circumstance that is sure to come with Bill Belichick’s debut as the head coach of North Carolina Tar Heels football, another addition to the pregame festivities has

Like Sanders, Belichick will make his debut at home against TCU. However, this is in primetime as a standalone game on Labor Day in Chapel Hill. That game is set to be broadcast on ESPN. UNC will also be on an ESPN channel for at least two Friday games when they face off against Cal and Syracuse in October.

ESPN has announced a special live pregame show for Bill Belichick ‘s much-anticipated North Carolina coaching debut. While it won’t be College GameDay, many GameDay analysts are heading to Chapel Hill on Labor Day to preview UNC’s season-opening game against TCU.

ESPN isn’t waiting for Bill Belichick to call a single play in Chapel Hill. The network is already stacking the deck in his favor, betting big on the Belichick buzz to deliver a “Prime Effect” level of interest for North Carolina Tar Heels football in 2025.