Stitch has become an unlikely star among Disney’s characters. The blue alien is so popular that he ranks in the top 10 bestselling Disney franchises, alongside stalwarts such as Mickey and Minnie Mouse, the princesses, Star Wars and Marvel, the company said.

The live-action 'Lilo & Stitch' adaptation fundamentally misunderstands what made the chaotic blue alien appealing in the original.

Disney is unleashing chaos and charm across Southeast Asia with a regional activation blitz for its live-action remake of Lilo & Stitch. From roving trucks to train wraps, the House of Mouse is bringing the blue alien’s playful spirit to life through immersive,

Step aside, Moana, Elsa and Simba. In recent years, Stitch has quietly become one of Disney’s most popular — and most merchandised — characters.

A talented baker has won plaudits from Disney after she created a life-size cake of Stitch to celebrate the release of the latest film. Mum-of-two Lara Mason, 39, made the large 3ft ‘interactive’ cake after seeing the excitement around the Lilo & Stitch movie trailer.