The NFL is a big business unlike any other American sport, and teams are seeing their values rise to unexpected new heights.

Will your team beat its projected win total? What props should you target? Here are three bets we like for every NFL team.

The Dallas Cowboys have ranked top of Sportico's NFL franchise valuations for the sixth year running, proving this NFL analyst's ...

Even in a semi-new offense, Prescott has looked very comfortable to this point of training camp. If Dallas’ signal-caller can ...

The rankings valued the Cowboys at $12.8 billion. That's over a $2 billion jump over last year's $10.32 billion valuation, or a little over a 25% increase. Last year was the first time an NFL ...

Just 32 minutes up the 5 Freeway from the Rams’ headquarters is a hypercoaster at Six Flags Magic Mountain. Known as Goliath, it drops 255 feet and travels 85 m ...

Jerry Jones loves being the center of attention, so the upcoming Netflix docuseries about the rise of the 1990s Cowboys dynasty is his bread and butter. After the blue carpet premiere event, he spoke ...

This combination of legacy, brand power, and relentless marketing, under owner Jerry Jones, has made the franchise as much a business empire as a football team. Now, in the weeks ahead of the 2025 NFL ...

Dallas Cowboys head coach Brian Schottenheimer is guarding against the going home factor in Oxnard. The long, arduous grind ...

Sportico released the latest franchise valuations across the NFL on Wednesday and the Rams ranked second on the list. They’re ...

Following some recent remarks from cornerback Daron Bland, the Dallas Cowboys' ongoing saga with Micah Parsons has become even more of a head-scratcher.