As marketing undergoes one of its most radical overhauls in decades, the role of the Chief Marketing Officer is being ...

Swiss innovation centre CSEM, in collaboration with Dutch deep-tech startup QDI Systems, has developed what is claimed to be ...

A survey of CMO’s by Gartner found marketing budgets for 2025 remain flat at 7.7% of overall company revenue compared to the ...

The CMO’s preferred (39%) way of saving budget is to eliminate underperforming agency relationships, simplify agency roster/portfolio and renegotiate contracts and scopes of work. The spend survey ...

CMOs to Watch, presented by Zenith, spotlights the visionaries leading the charge. This series delves into the strategies and ...

First image sensor to directly convert X-rays into electronic signals using quantum dots (QDs) on a CMOS platform.

How Kellanova uses data clean room technology, X plans a WhatsApp competitor, MLB invests in pro softball league.

BCG’s 2025 survey shows 71% of CMOs plan major GenAI investments, with focus shifting to video, personalisation and AI agents ...

Bad attribution costs budget. Here’s how performance data can inform smarter, channel-specific marketing investments and ...

Despite a challenging economic landscape, 71% of Chief Marketing Officers (CMOs) plan to invest more than USD 10 million ...