How Kellanova uses data clean room technology, X plans a WhatsApp competitor, MLB invests in pro softball league.

A survey of CMO’s by Gartner found marketing budgets for 2025 remain flat at 7.7% of overall company revenue compared to the ...

CMO Spend Survey finds average marketing budgets are at 7.7% of company revenue for a second consecutive year. However, half ...

First image sensor to directly convert X-rays into electronic signals using quantum dots (QDs) on a CMOS platform.

Swiss innovation centre CSEM, in collaboration with Dutch deep-tech startup QDI Systems, has developed what is claimed to be ...

Following these guidelines will already set you apart from most salespeople trying to engage CMOs.

A large majority of Chief Marketing Officers (CMOs) are boosting investments in the field of Generative AI (GenAI), despite ...

Despite a challenging economic landscape, 71% of Chief Marketing Officers (CMOs) plan to invest more than USD 10 million ...

Bad attribution costs budget. Here’s how performance data can inform smarter, channel-specific marketing investments and ...

While over a third of CMOs report improvements in customer experience, content quality, and volume, thanks to GenAI, fewer ...