Cheerios isn’t just listening when fans beg for limited-edition flavors to come back—it’s also paying close attention to what ...

The company recently reported quarterly net sales of $4.8 billion, down 5% on a year ago, with an operating profit of $891 ...

General Mills disclosed it's beginning a multiyear "global transformation initiative" to improve productivity. It expects to ...

General Mills said on Tuesday it would record a charge of about $70 million in its current quarter, mainly reflecting ...

Hannah Barnstable remembers browsing through the cereal aisle at her local grocery store as a child, feasting her eyes upon ...

Cheerios has lots of flavor options. From Apple Cinnamon to Blueberry Banana Veggie, this taste test will help you select ...

From sweet nostalgia to new healthier brands, the dairy-free breakfast cereal options abound! We have your shopping list ...

Move by General Mills could nudge other big food makers to follow Activist group has pressured Cheerios to drop GMOs for more than a year Change happened %27weeks%27 ...

TikTok user @kaytipie says her daughter recently had a blood test. The results came back and her blood was infected with lead. So, she took to the entire house to see what could have been the ...

This week in branding news, Cheerios bulked up, Orangetheory dialed back its intense look, and the NBA took a risky shot with a recreation of its iconic “Jingle Hoops” ad. Here’s everything ...